10. März 2004

[ Marketing ]

Mit Bloggern umgehen

Jeffrey Nolan schreibt darüber wie seiner Meinung nach Unternehmen mit Bloggern umgehen sollten.

Im Grunde gehen seine 13 Punkte noch viel weiter. Der hier hat mir besonders gefallen:

10) acknowledge when your competitors do good things. One of the most linked to posts I have is one I wrote on Peoplesoft and the remarkable job that Craig Conway has done. [Jeffrey arbeitet für SAP.] Some people told me "but they are a competitor" to which I said "yeah?". The fact is that Conway has done a great job and I have a lot of admiration for him and his team, so why shouldn't I write about it. It's not like some SAP sales prospect is going to find my little blog and say "gee, this guy from SAP is saying something nice about Peoplesoft, maybe we should take another look at them". I mean, c'mon, that's just not how the real world works (...).

Via Torsten Jacobi.

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