1. September 2003

[ Business Weblogs ]

Respektiere das Medium

Die conclusio eines Jupiter Reports zu Weblogs (Login erforderlich):

"Weblogs offer an interesting marketing opportunity for enterprises, but should not be considered a marketing tool. Weblogs are currently independent of advertisers or corporate underwriters—a unique feature. Because Weblogs are untouched by corporations, the objectivity of the content remains trustworthy and seems untainted. Enterprises must maintain the integrity of the medium if they wish to be taken seriously."

Sehr wahr. Und gilt im übrigen nicht nur für Weblogs.

Trackbacks sind Links von anderen Weblogs auf diesen Eintrag.

Martin Roell cites Jupiter Research: Weblog Best Practices (Login required): "cit"Weblogs offer an interesting marketing opportunity for enterprises, but should not be considered a marketing tool.

Mathemagenic: Weblogs: enterprises must maintain the integrity of the medium (01.09.03 23:19)

(SOURCE: Mathemagenic: learning and KM insights - 01 September 2003 )- To crudely translate what Martin says, the nature of all media, not just blogs, should be respected.

Roland Tanglao's Weblog: Respektiere das Medium (02.09.03 04:54)