Slides created in June 2003. This version published in February 2004

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Introducing Weblogs in Organisations

Slides from a talk at the Gurteen Knowledge Conference, London, June 2003

On June 18th 2003 I gave a talk [de] titled "Introducing Weblogs in Organisations" at David Gurteen's First Knowledge Conference. These are some of the slides I used in my presentation. David Gurteen has also published some materials I put together for the listeners of my talk.

As usual for my talks, the slides don't tell very much by themselves. Please don't hesitate to get in touch if you have any questions!

Agenda

Agenda

Slide 2: The Agenda of my talk. First, I told the story of how I got started with Weblogs. Then, I showed the audience how they could get started personally. Finally, I explained how they could get their organisation to start blogging and summed up with the benefits that that would bring.

What the pages had in common

What the pages had in common

Slide 6: Before this slide, I had shown different Weblogs. I know explain, what all these very differently looking sites had in common.

Weblogs are human Websites

Weblogs are human Websites

Slide 7: The title says it all. Understand this about Weblogs and you will understand everything else.

Discourse in Weblogs

Discourse in Weblogs

Slide 13: Different Mediums in which Bloggers and Blog-Readers converse with eachother.

Why I blog

Why I blog

Slide 14: Why I blog.

How you can get started

  1. Set up a Weblog
  2. Start Blogging!
  3. Link!

How you can get started, Emphasing the importance of linking

Slide 21: Emphasing the importance of linking. Blogs without links are not interesting.

Two ways to get your organisation started

Two ways to get your organisation started

Slide 23: There are two ways to get started in an organisation: The official way or The Guerilla way. This one produced more laughter that I had expected.

Getting an organisation to blog

Getting an organisation to blog

Slide 24: Things you should do when starting with blogs in an organisation. Helping the boss is important. Bosses are always last when it comes to new technology. And you don't want your boss to be last. Because bosses don't like to be last.

Why your organisation should blog

Why your organisation should blog

Slide 27: Summing up: Why should organisations use weblogs? Three Bullet points. There are more reasons, but managers can only count up to three. And it was time for lunch anyway.


If you are interested in the topic of Weblogs in Business then you might find reading my paper Business Weblogs - A pragmatic Approach to introducing Weblogs in medium and large Enterprises interesting. If you would like me to come and speak to you about introducing Weblogs in Organisations then get in touch!


Martin Röll, martin@roell.net.
Komplette Kontaktinformationen.

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